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DIVIDED AMULETS AT KITANO SHRINE, KYOTO. PHOTO: BY THE AUTHOR – TAASA Review September 2021

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This article was originally found in the September 2021 edition of TAASA Review (Volume 30, Issue 3, Page 6).

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The profit motive is only thinly veiled at Ise itself.

Through the auspices of the National Association of Shrines, the grand shrine is engaged in an ongoing campaign to get amulets into ten million Japanese homes.

Local shrines throughout the country are pressured into acquiring and then distributing these sanctified cedar shards wrapped in white paper...